Digital Marketing Manager Germany (f/m/x)

Beschreibung

It is an exciting time to join IMCD, as we continue along our Digital Transformation journey. As Digital Marketing Manager Germany, you will be a valuable addition to our growing Marketing and Communications team. You will be responsible for managing the day-to-day execution of inbound marketing strategies with a key focus on driving traffic to the IMCD Germany website through SEO & SEA, website content management, with the overall objective to generate Marketing Qualified Leads for Sales teams. In joining IMCD Germany you will have the opportunity to make a real impact, and to help shape the Digital Marketing function, while collaborating with highly knowledgeable and passionate people around the world.

• Manage, develop, and continuously improve the IMCD Germany website
• Initiate customer-centric ideas for further development of functionalities and components
• Collaborate closely with the global Digital Marketing team, Sitecore technical lead on website strategies, data analysis, planning and priorities
• Drive and continuously increase traffic on our IMCD Germany website, through hands-on SEO strategies, keyword research, link building, SEA, and targeted advertising campaigns.
• Identify trends and gather insights to continuously optimize multi-channel conversions, spending and performance through data driven decisions
• Manage content on and maintain the IMCD Germany website.
• Work closely with Group Digital Designer on setting up appealing webpages and landing pages.
• Collaborate within the local Marketing team and the Sales team to initiate and execute strong inbound marketing strategies.
• Collaborate within the local Marketing team in setting up and driving multi-channel campaigns, customer journeys and value-added content strategies
• Deliver best-in-class customer experience and prospect conversion at every touchpoint in the buyer journey, though personalization, A/B testing and page optimization.
• Measure and report performance if all campaigns and activities, assess ROI and KPIs

• Degree in (Digital) Marketing, Customer Experience, Business Administration, or a related field
• Minimum of 3 years in a similar role within a fast-paced organisation
• Experience in working with Content Management Systems (Sitecore is a plus)
• Hands-on SEO and SEA experience in a B2B environment
• Strong track record and demonstrated experience in lead generation and achieving business growth through inbound Marketing
• Excellent understanding of Digital Marketing tools such as Google Analytics, Google Ads, Google Search console, Hotjar etc.
• Strong analytical skills with a proven ability to drive initiatives and conversion optimization through data insights
• Thrive in a fast-paced environment while having attention to detail
• Strong team player, comfortably to liaise with colleagues in Marketing, Sales, Product Management and Technical
• Self-starter & problem-solver with a hands-on attitude
• Strong communication skills, both written and verbal
• Fluent English and German speaking and writing skills

• Working in a an international, competent and dynamic team
• Start-up culture with flat hierarchies
• Training opportunities to further your career
• A modern place of work, focussed on digital in the centre of Cologne
• Remote work and flexible working hours
• Modern IT equipment (company cell phone, laptop)
• Contributions to capital-forming benefits and company pension plan
• Subsidized membership in the Urban Sports Club
• Christmas bonus and 30 days vacation

Then we are looking forward to get your application on our career portal –

Apply now!

If you have any questions about the job posting, please contact Mona Mühlhans: +49 221 77 65 276

IMCD Deutschland GmbH – Human Resources – Konrad-Adenauer-Ufer 41-45 – 50668 Köln – www.imcdgroup.com